Jaideep Prabhu Knihy

With a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking. This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.Based on the author's six key principles of frugal innovation, and packed with targeted advice and specific recommendations for business functions such as R&D, operations, HR and sales and marketing, Frugal Innovation is a masterclass in the art of doing more with less.

Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]. The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide.

When the art of government itself is changing, the old political divisions no longer make sense.

Jugaad est un mot hindi populaire qui peut être traduit à peu près par " l’art de concevoir des solutions ingénieuses, largement pratiqué dans les pays émergents" : c’est littéralement l’art de « faire plus avec moins » dans des conditions difficiles. Dans un monde où les ressources financières et énergétiques se restreignent, les entreprises occidentales s’inspirent de plus en plus de l’art de concevoir des solutions ingénieuses développées dans les pays émergents. Les entrepreneurs jugaad perçoivent les fortes contraintes comme autant d’incitations à innover. Ce livre fait la lumière sur la façon dont ces innovateurs jugaad pensent et agissent, et identifie les précieuses leçons dont l’Occident tire déjà profit. Pour l'adaptation de ce livre, 8 dirigeants français d'entreprises particulièrement innovantes ont été interviewés. Edition française : Préface de Carlos Ghosn Traduction-adaptation : Jean-Joseph Boillot