Starting from the premise that movie trailers can be considered a film genre, this study explores conventions as features of the genre & offers a primer for reading the rhetoric of movie trailers.
Lisa Kernan Knihy
Lisa Kernan is a specialist in film, television, theater, and photography at UCLA's library. She also lectures in the Department of Film, Television, and Digital Media. Her expertise lies in analyzing and curating collections related to these visual and performance arts.