Gad Saad Knihy

Profesor Saad varuje: „Zuří válka proti pravdě. Pokud v ní nezvítězíme, zaplatíme za to naším svobodným myšlením.“ Gad Saad v této knize upozorňuje na nebezpečné myšlenky – jeho slovy „myšlenkové patogeny“ –, které zabíjejí zdravý rozum a racionální debatu. Tyto myšlenky původem z akademického prostředí se podle něj šíří prostřednictvím tyranie politické korektnosti a vážně ohrožují naše nejzákladnější svobody. A to včetně svobody slova a myšlení. Podle profesora Saada čelí západní civilizace pravděpodobně největšímu nebezpečí ve svých dosavadních dějinách. Jak ale v této knize dokazuje, dogmata politické korektnosti jsou plná logických chyb. A společnost disponuje mocnými nástroji, s jejichž pomocí se může bránit. Pokud k tomu ovšem nalezne odvahu. Parazitická mysl je mezinárodní bestseller, který čtenářům přináší návod na obranu zdravého rozumu a intelektuální svobody.

"Read this book, strengthen your resolve, and help us all return to reason." —JORDAN PETERSON *USA TODAY NATIONAL BESTSELLER* There's a war against truth... and if we don't win it, intellectual freedom will be a casualty. The West’s commitment to freedom, reason, and true liberalism has never been more seriously threatened than it is today by the stifling forces of political correctness. Dr. Gad Saad, the host of the enormously popular YouTube show THE SAAD TRUTH, exposes the bad ideas—what he calls “idea pathogens”—that are killing common sense and rational debate. Incubated in our universities and spread through the tyranny of political correctness, these ideas are endangering our most basic freedoms—including freedom of thought and speech. The danger is grave, but as Dr. Saad shows, politically correct dogma is riddled with logical fallacies. We have powerful weapons to fight back with—if we have the courage to use them. A provocative guide to defending reason and intellectual freedom and a battle cry for the preservation of our fundamental rights, The Parasitic Mind will be the most controversial and talked-about book of the year.

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.

The Quest for Happiness Is a Universal Fact. It is a scientific fact, which means we can measure happiness, we can assess it, and we can devise strategies to make ourselves happy and fulfilled human beings. So says Professor Gad Saad, the author of the sensational bestseller The Parasitic Mind and the irrepressible host of The Saad Truth podcast. In this provocative, entertaining, and life-changing new book, he roams through the scientific studies, culls the wisdom of ancient philosophy and religion, and draws on his extraordinary personal experience as a refugee from war-torn Lebanon turned academic celebrity. In The Saad Truth about Happiness you’ll learn the secrets to living the good life, including: • How to live the life you want—not necessarily the life expected of you • Why resilience is a key to happiness • Why your career needs to have a higher purpose than a paycheck • Why variety truly can be the spice of life • Why choosing the right spouse is so important • Why Aristotle had it right when he preached moderation • Why you should take a hint from your dog and realize that playfulness equals happiness The Saad Truth about Happiness is as lively, stimulating, and captivating as its author, who has become a "de facto global therapist" to an ever-growing audience of hundreds of thousands of people. Read this book and you’ll see why so many seek his counsel.

Applying Darwinian principles, this scholarly work explores how evolutionary psychology influences consumer behavior and the allure of popular culture products. Gad Saad offers a unique perspective on consumption patterns, examining the underlying biological and psychological factors that shape our preferences and choices in the marketplace. This groundbreaking approach provides insights into why certain products resonate with individuals, making it a significant contribution to the fields of marketing and psychology.

Professor and de facto global therapist to an ever-growing audience of hundreds of thousands of people builds on national bestseller The Parasitic Mind to argue that happiness is not merely a changeable mood but a process toward which we can strive by following some basic steps that have been known to humans for millennia. Happiness Is a Fact It is a scientific fact, which means we can measure it, we can assess it, and we can devise strategies to make ourselves happy and fulfilled human beings. Or so says, Professor Gad Saad, author of the sensational national bestseller The Parasitic Mind and popular host of The Saad Truth podcast. Professor Saad roams through the scientific studies, the wisdom of ancient philosophy and religion, and his extraordinary personal experience as a refugee from war-torn Lebanon turned academic celebrity to provide one of the most provocative, helpful, and entertaining reads you are likely to encounter. In The Saad Truth about Happiness you'll learn the secrets to living the good life, including: How to live the life you want--not necessarily the life expected of you Why resilience is a key to happiness Why your career needs to have a higher purpose than a paycheck How variety truly can be the spice of life Why marriage is so important How Aristotle had it right when he preached moderation Why you should take a hint from your dog and realize that playfulness equals happiness Enlightening, bold, and good-humored, The Saad Truth about Happiness is as lively, stimulating, and captivating as its author, who has become a de facto global therapist to an ever-growing audience of hundreds of thousands of people. Read this book and you'll see why so many seek his counsel.

"Read this book, strengthen your resolve, and help us all return to reason." —JORDAN PETERSON *USA TODAY NATIONAL BESTSELLER* There's a war against truth... and if we don't win it, intellectual freedom will be a casualty. The West’s commitment to freedom, reason, and true liberalism has never been more seriously threatened than it is today by the stifling forces of political correctness. Dr. Gad Saad, the host of the enormously popular YouTube show THE SAAD TRUTH, exposes the bad ideas—what he calls “idea pathogens”—that are killing common sense and rational debate. Incubated in our universities and spread through the tyranny of political correctness, these ideas are endangering our most basic freedoms—including freedom of thought and speech. The danger is grave, but as Dr. Saad shows, politically correct dogma is riddled with logical fallacies. We have powerful weapons to fight back with—if we have the courage to use them. A provocative guide to defending reason and intellectual freedom and a battle cry for the preservation of our fundamental rights, The Parasitic Mind will be the most controversial and talked-about book of the year.

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read.