Mitch Anthony Knihy

Anthony is president of a training and communications consulting firm specializing in the financial services and insurance industries. He presents sales professionals with a training approach he developed in the mid-1990s, based on the principles of emotional intelligence. The text discusses the five steps of Anthony's ARROW Program awareness, restraint, resilience, others (empathy), and working with others (building rapport) and how to use the program to improve sales performance. Annotation (c) Book News, Inc., Portland, OR (booknews.com)

Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.