Eric Yaverbaum (Pořadí knih (chronologicky))

Eric Yaverbaum Pořadí knih (chronologicky)

Eric Yaverbaum is a prominent figure in communications, co-founding Jericho Communications and leading it for over two decades. His expertise extends to being a sought-after media guest and a bestselling author. He is known for his innovative approaches to branding, exemplified by the successful "Tappening" campaign for tap water, which garnered widespread media attention and commercial success.

Public Relations For Dummies

358 stránek
13 hodin čtení

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

2001

4,0