Autor se ve své cenné a čtivé studii snaží dokázat, že naše klimatická debata není podmíněna ani sociodemograficky, ani mírou přírodovědných znalostí, ale spíše politickým zaměřením a strukturou osobnosti. Proto je nutné komunikovat klimatickou změnu s ohledem na světonázor a základní názorové ukotvení příjemce.
"Business leaders have tremendous power to influence our society: how it operates, whether it is fair, the extent to which it impacts the environment. This book acknowledges the great responsibility that comes with that power, challenging future business leaders to think differently about their career, its purpose, and its value. Aimed at business school students and graduates as well as those considering entering business, this guide, a supplement to formal business education, is meant to inspire all entrepreneurs to use their powers of innovation for the greater good"-- Provided by publisher
Applies organization theory to the current period of human impact on climate change, chemical waste, habitat destruction, and despeciation.