Linda Holtzschue Knihy

Make Sound Color Choices Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you'll learn how to use color more comfortably, creatively, and effectively than ever before. Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This edition is full of powerful new features that reflect the latest issues in color and design, including: Expanded and revised content in nearly 35% of the book. Coverage of a broad range of design disciplines. Ideas from the major color theorists that reinforce content, rather than emphasizing what is correct or incorrect. Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another. Innovative coverage of color marketing issues. Helpful tips for using color in the working environment. An online workbook with valuable exercises that reinforce color concepts. Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.

Prepare to change your perspective on color. In this Second Edition, Linda Holtzschue helps you connect your emotional and intuitive responses to color with the theories that underpin them. You'll learn to use color more comfortably, creatively, and effectively. The book offers straightforward instruction on mastering basic color concepts, including how different light sources impact color rendition, the effects of placement, and strategies to avoid costly mistakes. It addresses common color challenges faced by design professionals. New features reflect contemporary issues in color and design, such as a chapter on the complexities of designing with color on computers, comprehensive coverage of color marketing, numerous new illustrations, and a workbook section with exercises to reinforce key concepts. Additionally, it provides valuable tips for applying color in various working environments. This resource is essential for students and professionals in graphic design, architecture, interior design, landscape architecture, and industrial and textile design, offering authoritative information and practical solutions for a wide range of color-related design challenges.