Grant David McCracken Knihy

The book explores the artisanal movement's transformation from its 1970s origins to its resurgence during the COVID-19 pandemic, highlighting trends in home-cooking, gardening, and DIY crafting. It examines the implications of this shift for the future of work and its impact on American culture, offering insight into how these practices reflect broader societal changes and values.

Als psychophysische Totaltherapie enttarnt der Anthropologe Grant McCracken insbesondere die Kunst der Coiffure. Gezupft, gezwirbelt, glattgebügelt; aufgetürmt und locker losgelassen, streng geknotet, wild gefranst, abrasiert - im Kopfputz zeigt sich Personality in den Essentials Form und Farbe. Platinblond wie die Sirene Mae West? Count-down-Braun wie Humphrey Bogarts Braut Bacall? Mit Tönung und Tolle paßt sich jede Rolle unseren multiplen Talenten an, Anything goes-Konzepte zu verkörpern. Modern, postmodern, postpostmodern: Grant McCrackens Analyse des mythischen Phänomens Big Hair beginnt in den festgesteckten Fifties und endet - wetten wir? - bei Ihrem Friseur.

Exploring the evolving landscape of modern consumer behavior, Grant McCracken offers insights into the dynamics of today's marketplace. He analyzes how cultural shifts and technological advancements shape consumer choices and marketing strategies. By examining trends and providing practical implications for businesses, the book serves as a guide for understanding and navigating the complexities of contemporary consumerism. McCracken's expertise illuminates the intersection of culture and commerce, making it essential for marketers and business leaders.

This book compiles innovative work bridging anthropology and consumer behavior. It offers a fascinating and ambitious exploration of consumerism, presenting an anthropological perspective that is rich in original thought. The author provocatively positions consumerism at the center of Western society, providing a stimulating addition to the understanding of culture and consumption. The synthesis of anthropological and consumer studies offers historians fresh ideas and methods for their research. The volume delivers a much-needed cultural interpretation of consumption, aiming to balance the cognitive and social psychological focus prevalent in consumer research and encouraging more comprehensive investigations into consumer behavior. With broad scope, enthusiasm, and imagination, it significantly contributes to the literature on consumption history, consumer behavior, and American material culture. This definitive exploration utilizes a wide range of literature, presenting a fine synthesis of a new interdisciplinary approach to understanding consumption behaviors, to which folklorists can also contribute. Overall, it provides refreshing insights into the interplay of culture and consumer behavior, reshaping our understanding of ourselves and society.

Engaging and informative, this new work delves into modern consumer culture, continuing the exploration found in McCracken's previous volume. It offers eye-opening insights that challenge readers to reflect on their consumption habits and the societal implications of consumerism.

Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn’t realize that those kids in baggy jeans represented a whole new—and lucrative—market opportunity, one they could have seen coming if they had but been paying attention to the shape of American culture. Levi Strauss isn’t alone. Too many corporations outsource their understanding of culture to trend hunters, cool watchers, marketing experts, consulting firms, and, sometimes, teenage interns. The cost to Levi-Strauss was a billion dollars. The cost to the rest of corporate America is immeasurable. The lesson? The American corporation needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world’s biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends—from sneakers to slow food to preppies—while developing a systematic understanding of the deep waves of culture in America and the world. The CCO’s professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals. Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons—and your business.