Barbara Geraghty Pořadí knih

Focusing on the art of selling to top decision makers, this book emphasizes the importance of aligning sales strategies with the overarching vision of management rather than merely pushing a product. It offers innovative techniques that go beyond traditional sales tactics, aiming to foster deeper connections and understanding with key stakeholders in order to drive successful outcomes.

Strategic account managers consistently report that their number one challenge is influencing internally where they have no authority. IMPACT Without Authority outlines how they can approach this challenge.