This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
Joep Cornelissen Pořadí knih (chronologicky)
Nelze vygenerovat popis autora na základě poskytnutých informací. Zdrojový text se zaměřuje na akademické postavení a publikační činnost, nikoli na literární styl, témata nebo autorskou vizi, jak vyžaduje váš systémový pokyn.
'Corporate Communications' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organized and managed properly.