Supermarket Design 1
- 197 stránek
- 7 hodin čtení
As retailing becomes less dependent on the merchandise and more dependent on presentation, it's no surprise that this industry has taken on the character of show business. Take a tour of 81 truly thrilling shopping experiences and find out who is successfully stepping up to the stage-- front and center.
As shoppers' needs and lifestyles evolve, so do the places where they shop. Lifestyle Stores presents a fresh approach to retail store design around the globe. It shows how international retailers, acclaimed designers and architects create a compelling ambience that encourages customer interaction, enhances comfort, and - most important - entices consumers to buy. Author Martin Pegler offers his authoritative insights into the challenges and victories of today's most successful shopping emporiums that utilize entertainment, factor in consumer buying patterns, and reflect designer style.