Robin Lowe Knihy

International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.

Focusing on the interplay between enterprise, entrepreneurship, and innovation, this book explores how these elements drive economic growth and societal progress. It examines various entrepreneurial strategies and their impact on business development, while highlighting case studies that illustrate successful innovation practices. The text also addresses the challenges entrepreneurs face in a rapidly changing market and offers insights into fostering a culture of creativity and resilience within organizations. Ideal for students and professionals seeking to understand the dynamics of modern entrepreneurship.

Designed to align with the latest CIM syllabus, this coursebook aids students in grasping the complexities of marketing. It features discussions and practical applications of theories, enriched with relevant examples and case studies. This approach enables readers to immediately apply the knowledge and skills acquired from their qualifications, enhancing their understanding and practical expertise in the field of marketing.

The focus of this text is on strategic marketing decision making in a global context.

The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially

This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.