Damian Ryan Knihy

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consumer.Following the success of the first book in the series, this second volume of The Best Digital Marketing Campaigns in the World highlights 40 brand new campaigns and assesses what they achieved and the business lessons learned. A practical and insightful book, it explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan presents an international collection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds.The book covers a wide range of world-class award winning campaigns, including household names such as Coca-cola, Red Bull, Harley Davidson, and the most successful viral video of 2012. This new volume is a must-read guide for all marketers looking to embrace the new digital landscape.

Learn how to use social media channels to grow your customer base, increase engagement and build a business, with this ultimate guide to social media marketing.