Dave Balter Knihy

Exploring the interplay between confidence and humility, this book delves into the personal nature of leadership through the experiences of entrepreneur and investor Dave Balter. Chronicling his journey from selling his startup BzzAgent to launching new ventures, it emphasizes the importance of interpersonal dynamics in building successful relationships. The narrative illustrates that true humility is recognized through the perceptions of others, reinforcing that every interaction shapes how one's intentions are understood. Ultimately, humility is presented as essential to effective leadership.

Word of mouth is an amazingly powerful force — but how does it really work?. Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done. As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And he’s figured out how to measure and harness word-of-mouth without corrupting it. In Grapevine, Balter shows why honest feedback – about books, restaurants, gadgets, or anything else – is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from “buzz” and “viral marketing.”