Focusing on strategic thinking, this text delves into critical issues related to organizational operation, growth, and innovation. The inclusion of longer case studies in the Text & Cases edition enhances students' understanding of managerial perspectives, providing them with valuable insights into real-world applications of strategic concepts.
Focusing on strategic thinking, this text delves into critical issues related to the operation, growth, and innovation of organizations. It features end-of-chapter case studies that enhance understanding and provide practical insights into managerial perspectives. Ideal for students, it equips them with the latest concepts in strategic management, fostering a deeper comprehension of real-world applications.
This title includes coverage of key topic areas in this fast-moving discipline such as internationalisation, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels
The Strategy Pathfinder is built around micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the business-school classroom and the executive briefcase. The Strategy Pathfinder brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know.