Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
Why conscious capitalism? -- Starting the journey -- Part one. Higher purpose: Introduction to organizational purpose -- Discovering your purpose -- Articulating your purpose -- Enculturating your purpose -- Part two. Stakeholder integration: The stakeholder model -- Becoming stakeholder oriented -- Identifying your stakeholders and mapping their needs -- Embedding a stakeholder orientation -- Part three. Culture: Introduction to conscious culture -- Building a conscious culture - the conscious culture playbook -- Evolving and deepening your culture -- Part four. Conscious leadership: Introduction to conscious leadership -- Conscious leaders are selfless -- Becoming more conscious -- Organizational approach to conscious leadership -- Part five. Implementation: Setting organizational priorities -- Mobilizing the organization for the journey -- Epilogue: A letter to the CEO
How World-Class Companies Profit from Passion and Purpose
In today's competitive landscape, the most successful companies are redefining value by focusing on emotional, experiential, social, and financial aspects for all stakeholders. These "Firms of Endearment" prioritize love, joy, authenticity, and empathy, creating deep loyalty among customers, employees, and investors. This shift is not merely a trend but a necessary evolution for long-term competitive advantage. Through 30 compelling case studies, including industry leaders like CarMax®, Timberland™, and Trader Joe’s, the text illustrates how these organizations thrive by aligning their missions with the deeper values that modern consumers seek. They are not just chasing profits; they aim to leave a positive impact on society and the environment. This approach transforms the very essence of capitalism, moving beyond traditional corporate social responsibility to a more integrated model of success. The book provides actionable insights for businesses aiming to enhance relationships with customers, associates, and partners. It emphasizes the importance of gaining “share of heart” rather than just “share of wallet,” advocating for a holistic view of stakeholder interests. As we navigate this Age of Transcendence, companies must adapt to survive and flourish, ensuring they contribute positively to the world while achieving remarkable performance.
Whole Foods, Trader Joe's, Wegmans, Costco, The Container Store. Iconic CEO Mackey and professor Sisodia show how such companies are creating a movement that's transforming business.
Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few