Bob Hoffman Pořadí knih (chronologicky)

The book delves into the evolution of the online advertising industry, revealing its transformation into a pervasive and corrupt system. Bob Hoffman argues that tracking-based advertising has escalated into a significant threat to democracy, characterizing it as a massive global fraud akin to organized crime. He highlights the complicity of major corporations and trade organizations, suggesting that this widespread normalization of unethical practices poses serious risks to society. Through this lens, the book critiques the integrity of modern advertising and its implications for consumers and democracy.

In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

"The man with a big chest almost without exception is superhealthy, usually healthy in proportion to the size of his chest. There are exceptions to all rules, but the man with the biggest chest should be, and most often is, healthiest because of the size of his chest; while the man with just big arms or broad shoulders is not necessarily healthy on account of them, but usually is healthy because the exercises which made possible his development have built a big chest and unusual internal strength too. As we will consider farther on in the chapters on anatomy, the upper chest contains a large part, a highly important part, of the vital organs-the heart and the lungs, in particular; and in the lower part of the chest, the stomach, liver, kidneys and spleen, as well as many important glands. When a man possesses a large, roomy chest box, there is plenty of space for these organs to develop, to increase in size, with a simultaneous increase in internal .strength and vigor." - Bob Hoffman