Jay Conrad Levinson Knihy

Guerilla marketing je termín zpopularizovaný Jayem C. Levinsonem; jeho kniha kterou nyní poprvé uvítáme na českém trhu, vyšla poprvé již v roce 1982. Levinson definoval touto nálepkou označené aktivity jako nekonvenční cesty k oslovení potenciálních zákazníků realizované s nízkými rozpočty, jejichž výsledkem je, že člověk věnuje kampani svou pozornost, aniž by si byl primárně vědom, že jde o propagaci. (nejúčinnější a finančně nenáročný marketing)

The book emphasizes the importance of powerful communication in achieving personal and professional goals. It offers practical strategies to enhance confidence, build rapport, and effectively persuade others. Author Tom Marcoux, an Executive Coach, shares insights from his extensive experience guiding clients in various fields, including public speaking and personal branding. Readers will learn to create trust, manage stress, and navigate difficult situations while aligning themselves for success and inner peace. This revised edition provides valuable tools for anyone seeking to improve their communication skills and achieve their dreams.

Focusing on practical strategies, this book aims to demystify marketing for small business owners and entrepreneurs. It presents a series of conversational articles that cover essential topics such as marketing, customer service, management, sales, and productivity. The author emphasizes that growing a business can be enjoyable and profitable, encouraging readers to embrace effective practices without fear or complexity. Ideal for those currently in business or contemplating entrepreneurship, it offers actionable advice to enhance profitability and success.

The book presents a strategic approach to leveraging the Internet as a platform for unconventional marketing tactics. It offers readers a clear, step-by-step guide to executing a "guerrilla attack," making it accessible for anyone looking to enhance their online presence. The author draws from his bestselling experience in guerrilla marketing to provide practical insights and actionable plans for navigating the digital landscape effectively.

Guerrilla Marketing was introduced to the world in a self-titled book in 1984 by Jay Conrad Levinson, and Jason Myers and Merrilee Kimble are continuing his unconventional system of marketing by providing the Guerrilla Marketing tactics, tools and tips that every business needs to succeed and generate profits.

Create a Better World Through the Power of Profit!

A major addition to the best-selling Guerrilla Marketing series. Focuses on winning big when dealing with big dogs and other guerrillas. 100 very unique and extremely powerful deal-making weapons plus 265 more. And 400 counter-weapons to overcome each and every maneuver you encounter. Read it--you'll discover such unusual techniques as the swarming ambush and the rule of three. You'll stop losing. You'll become a consistent winner.

Advocates making one's life a number one priority, with work as a close second, giving recommendations for having a healthy balance between the two