Jay Conrad Levinson Knihy

Guerilla marketing je termín zpopularizovaný Jayem C. Levinsonem; jeho kniha kterou nyní poprvé uvítáme na českém trhu, vyšla poprvé již v roce 1982. Levinson definoval touto nálepkou označené aktivity jako nekonvenční cesty k oslovení potenciálních zákazníků realizované s nízkými rozpočty, jejichž výsledkem je, že člověk věnuje kampani svou pozornost, aniž by si byl primárně vědom, že jde o propagaci. (nejúčinnější a finančně nenáročný marketing)

Guerrilla Marketing was introduced to the world in a self-titled book in 1984 by Jay Conrad Levinson, and Jason Myers and Merrilee Kimble are continuing his unconventional system of marketing by providing the Guerrilla Marketing tactics, tools and tips that every business needs to succeed and generate profits.

A major addition to the best-selling Guerrilla Marketing series. Focuses on winning big when dealing with big dogs and other guerrillas. 100 very unique and extremely powerful deal-making weapons plus 265 more. And 400 counter-weapons to overcome each and every maneuver you encounter. Read it--you'll discover such unusual techniques as the swarming ambush and the rule of three. You'll stop losing. You'll become a consistent winner.

Advocates making one's life a number one priority, with work as a close second, giving recommendations for having a healthy balance between the two

Marketing strategy for maximum return, for large & small businesses.

"Guerrilla Marketing for Coaches" provides the first practical guide on the market for coaches who want to fill their practice with desirable clients, and then build a firm that generates wealth. Readers of this book will know exactly what they need to do in order to be a successful coach and firm builder. The book provides best practices for all phases of building a successful firm, from choosing a target market and designing solutions to attracting clients and building a firm.

Offers breakthrough tips for using social-networking sites to land a job, and teaches readers how to promote themselves and effectively negotiate job offers.

For more than twenty years, Jay Levinson has been arming small businesses with the strategies and tactics to compete with the big guys by substituting time, energy, and imagination for money. In Guerrilla Marketing With Technology he shows how virtually every aspect of a small business can be enhanced through technology. Even with minimal investment in and experience with computers, databases, and the Internet, small businesses can maximize their limited resources and reap big profits. Without technical jargon, Levinson covers all the basics to get even the most technologically shy up and running.

The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right timeand at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyerswithout the cost of a traditional big budget campaign!