Jonathan Margolis Knihy

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.

The long awaited biography of a unique showbusiness personality, from python to televsion traveller Michael Palin's life from his Yorkshire childhood to Hollwood stardom and growth into a household name is one of the most remarkable and unique stories of showbusiness. But Palin specialises in the unexpected. Renowned for being the nicest man in showbusiness, a fact he would appear to detest judging from his response to press comments on it. Palin is one of the most popular figures in 90's Britain. Comic, writer, director and TV Adventurer: in Margolis's revealing Biography, palin emerges as a man of many surprises.