Robert C. Townsend byl vizionář, který proměnil Avis Rent-a-Car v úspěšnou společnost. Jeho revoluční přístup a slavná reklamní kampaň "We Try Harder" odstartovaly neuvěřitelný obrat firmy. Townsendovy zkušenosti z bankovnictví a filmového průmyslu mu umožnily inovovat a inspirovat. Jeho odkaz spočívá v odvážném vedení a schopnosti dosáhnout mimořádných výsledků.
How Groups of People Working Together for a Common Purpose Ought to Conduct Themselves for Fun and Profit
Robert Townsend, former CEO and the man that got AVIS to "Try Harder" tells in provocative style how to get rid of the inertia in American Business. This is your opportunity to learn from the master.
How to Stop the Company Stifling People and Strangling Profits
Although it was first published more than thirty-five years ago, Up the Organization continues to top the lists of best business books by groups as diverse as the American Management Association, Strategy + Business (Booz Allen Hamilton), and The Wharton Center for Leadership and Change Management. 1-800-CEO-READ ranks Townsend’s bestseller first among eighty books that “every manager must read.” This commemorative edition offers a new generation the benefit of Robert Townsend’s timeless wisdom as well as reflections on his work and life by those who knew and worked with him. This groundbreaking book continues to remind us not to get mired in all those sacred organizational routines that stifle people and strangle both profits and profitability. He shows a way to humanize business and a way to have fun while making it all work better than it ever worked before.