Robert C. Townsend byl vizionář, který proměnil Avis Rent-a-Car v úspěšnou společnost. Jeho revoluční přístup a slavná reklamní kampaň "We Try Harder" odstartovaly neuvěřitelný obrat firmy. Townsendovy zkušenosti z bankovnictví a filmového průmyslu mu umožnily inovovat a inspirovat. Jeho odkaz spočívá v odvážném vedení a schopnosti dosáhnout mimořádných výsledků.
How Groups of People Working Together for a Common Purpose Ought to Conduct Themselves for Fun and Profit
Robert Townsend, former CEO and the man that got AVIS to "Try Harder" tells in provocative style how to get rid of the inertia in American Business. This is your opportunity to learn from the master.
How to Stop the Corporation from Stifling People and Strangling Profits - Commemorative Edition
Although it was first published more than thirty-five years ago, Up the Organization continues to top the lists of best business books by groups as diverse as the American Management Association, Strategy + Business (Booz Allen Hamilton), and The Wharton Center for Leadership and Change Management.