Heiko Bergmann Knihy

This open access book examines Switzerland-based medium-sized companies with a strong export tradition and dominance in global niche markets. Through in-depth analysis of 36 Swiss firms, the authors identify common pathways and success factors that enabled these companies to thrive despite operating from a high-cost location. The book includes detailed profiles documenting each company's history, development, and achievement of their global niche positions. These profiles span a variety of industries, primarily within the B2B sector, featuring mostly mature companies (60 years to over 100 years old) and diverse ownership structures, including family firms. The work offers valuable insights for owners and leaders of SMEs in Switzerland and beyond, based on thorough bottom-up research without preconceived notions. It balances conceptual and practical elements, enhancing understanding of various development pathways and management practices. The book highlights proven models from industry, illustrating the trade-offs entrepreneurial teams face when choosing between high growth and maximum control, which are often mutually exclusive. The structure includes sections on governance practices, long-term management, focus choices, marketing strategies, product building, innovation processes, and leveraging local competitiveness, culminating in profiles of the 36 SMEs.