Alecia Swasy Pořadí knih

Media professionals will find essential skills to navigate finance and money in this guide. It offers insights into interpreting key financial data about companies, enabling readers to effectively incorporate this research into engaging stories and messages. The focus is on empowering professionals to enhance their storytelling by grounding it in financial understanding, making it a valuable resource for those in the media industry.

Proctor & Gamble gets what it wants, from tax breaks to the eager services of Washington lobbyists. Alecia Swasy--who covered P&G for three years--tells the full chilling story of life within the cutthroat behemoth of America's 13th largest company. 16 pages of duotone photographs.