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Corporate Strategy
A Resource Based Approach
Více o knize
Employs a single framework for the analysis of corporate-level strategy. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, this book progresses through the analysis of scale, scope and vertical integration within an industry, to the management of multi-business firms.
Nákup knihy
Corporate Strategy, David J. Collis, Cynthia A. Montgomery
- Jazyk
- Rok vydání
- 1997
- Vazba
- (měkká),
- Stav knihy
- Velmi dobrá
- Cena
- 159 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Corporate Strategy
- Podtitul
- A Resource Based Approach
- Jazyk
- anglicky
- Vydavatel
- McGraw-Hill/Irwin
- Rok vydání
- 1997
- Vazba
- měkká
- Počet stran
- 240
- ISBN10
- 0072895438
- ISBN13
- 9780072895438
- Série
- Štítky
- Byznys
- Anotace
- Employs a single framework for the analysis of corporate-level strategy. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, this book progresses through the analysis of scale, scope and vertical integration within an industry, to the management of multi-business firms.