Cynthia A. Montgomeryová je uznávanou odbornicí na strategii a profesorkou na Harvard Business School. Její práce se zaměřuje na klíčové aspekty řízení společností a poskytuje cenné poznatky pro majitele a manažery středně velkých podniků z celého světa. Montgomeryová je autorkou bestsellerů pro Harvard Business Review a její analýzy se objevují v předních světových ekonomických publikacích. Její hluboké porozumění strategickému myšlení z ní činí vlivnou postavu v oblasti obchodní strategie.
This collection of Harvard Business Review articles provides managers with the best thinking available on how to make critical, long-term decisions that determine business success. It draws from three decades of thinking and examines the competitive forces in industries and the ways firms can create and sustain competitive advantage.
Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.
" ... The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate or care much about on opening day. But by the time the program ends, they cannot imagine leading their companies to success without being'and living the role of'a strategist. Over a series of weeks and months, Montgomery puts these accomplished executives through their paces. Using case discussions, after-hours talks, and participants' own strategy dilemmas, she illuminates what strategy is, why it's important, and what it takes to lead the effort. En route, she equips them to confront the most essential question facing every business leader: Does this company truly matter? In doing so, she shows that strategy is not just a tool for outwitting the competition; it is the most powerful means a leader has for shaping a company itself. The Strategist exposes all business leaders'whether they run a global enterprise or a small business'to the invaluable insights ..."--Jacket
For readers who need to stay up-to-date on the new rules and evolving ideas that are shaping today's corporate strategies, this reference is essential. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Articles include: Creating Corporate Advantage by David J. Collis and Cynthia A. Montgomery; Competing on Resources: Strategy in the 1990s by David J. Collis and Cynthia A. Montgomery; Desperately Seeking Synergy by Michael Goold and Andrew Campbell; The End of Corporate Imperialism by C.K. Prahalad and Kenneth Lieberthal; Beyond Greening: Strategies for a Sustainable World by Stuart L. Hart and Jeffrey F. Rayport; Why Focused Strategies May be Wrong for Emerging Markets by Tarun Khanna and Krishna G. Palepu; Competing on Capabilities: The New Rules of Corporate Strategy by George Stalk, Jr., Philip Evans, and Lawrence E. Shulman; and Corporate Strategy: The Quest for Parenting Advantage by Andrew Campbell, Michael Goold, and Marcus Alexander.