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Strategie und Technik der Werbung

Verhaltenswissenschaftliche und neurowissenschaftliche Erkenntnisse

Autoři

Werner Kroeber-Riel

Hodnocení knihy

3,5(2)Ohodnotit

Parametry

Více o knize

Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. Gut instinct has to be replaced by founded knowledge. Advertisement has to adapt to market and communication conditions. This is viable for classical advertising as well as internet and new media ads. Strategies and techniques of advertising are explained academically sound, comprehensible and up to date.

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Strategie und Technik der Werbung, Werner Kroeber-Riel

Jazyk
Rok vydání: 2015,
Stav knihy: Dobrá
Cena: 149 Kč

Doručení

Platební metody

3,5

Dobrá

2 Hodnocení

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Titul: Strategie und Technik der Werbung
Podtitul: Verhaltenswissenschaftliche und neurowissenschaftliche Erkenntnisse
Jazyk: německy
Autoři: Werner Kroeber-Riel
Vydavatel: Kohlhammer
Rok vydání: 2015
ISBN10: 3170262580
ISBN13: 9783170262584
Série: Kohlhammer-Edition Marketing
Štítky: Technika & strojírenství, Marketing a PR
Hodnocení: 3,5 z 5
Anotace: Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. Gut instinct has to be replaced by founded knowledge. Advertisement has to adapt to market and communication conditions. This is viable for classical advertising as well as internet and new media ads. Strategies and techniques of advertising are explained academically sound, comprehensible and up to date.