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Knihobot

Strategie und Technik der Werbung

Autoři

Více o knize

Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. Gut instinct has to be replaced by founded knowledge. Advertisement has to adapt to market and communication conditions. This is viable for classical advertising as well as internet and new media ads. Strategies and techniques of advertising are explained academically sound, comprehensible and up to date.

Parametry

ISBN
9783170165601
Nakladatelství
Kohlhammer

Kategorie

Vydání

Stav

Nákup knihy

Dostupnost
Skladem
Cena
49 Kč

Doručení

 

Platební metody

202120222023