Weniger, aber besser

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This new edition of a benchmark work originally published by the Dieter and Ingeborg Rams Foundation and Jo Klatt highlights the enduring impact of Dieter Rams's designs. Renowned as one of the most influential designers of the twentieth century, Rams's creations are now considered classics. This revised edition reaffirms the relevance of his design philosophy for the future. As cultural and technological developments continually reshape design expectations, Rams established ten principles advocating for a purist and subtle approach. These principles remain foundational in design theory and practice: 1. Good design is innovative. 2. Good design makes a product useful. 3. Good design is aesthetic. 4. Good design aids understanding. 5. Good design is unobtrusive. 6. Good design is honest. 7. Good design is durable. 8. Good design is consistent to the last detail. 9. Good design is environmentally friendly. 10. Good design is as little design as possible. This work does not aim to be a comprehensive documentation of Rams's oeuvre or the full history of Braun. Instead, it delves into the ideas, criteria, and methods behind Rams's work, illustrating how evolving manufacturing cultures have established universal design benchmarks. From his reflections on design ethics, a clear paradigm for future design emerges: the enduring principle that less is simply better.