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Více o knize
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Nákup knihy
The experience economy, B. Joseph Pine, James H. Gilmore
- Jazyk
- Rok vydání
- 1999
- Vazba
- (pevná),
- Stav knihy
- Velmi dobrá
- Cena
- 109 Kč
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- The experience economy
- Podtitul
- Work is theatre & every business a stage
- Jazyk
- anglicky
- Autoři
- B. Joseph Pine, James H. Gilmore
- Vydavatel
- Harvard Business School Press
- Rok vydání
- 1999
- Vazba
- pevná
- Počet stran
- 254
- ISBN10
- 0875848192
- ISBN13
- 9780875848198
- Série
- Štítky
- Naučná literatura, Umění & Kultura, Byznys, Byznys & Management, Seberozvoj, Design, Management & HR, Podnikání
- Původní název
- The experience economy
- Hodnocení
- 3,8 z 5
- Anotace
- This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.