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Parametry
- 240 stránek
- 9 hodin čtení
Více o knize
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Nákup knihy
Mastering fashion marketing, Tim Jackson, David Shaw
- Jazyk
- Rok vydání
- 2009
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Mastering fashion marketing
- Jazyk
- anglicky
- Autoři
- Tim Jackson, David Shaw
- Vydavatel
- Palgrave Macmillan
- Rok vydání
- 2009
- Vazba
- měkká
- Počet stran
- 240
- ISBN10
- 140391902x
- ISBN13
- 9781403919021
- Série
- Štítky
- Naučná literatura, Umění & Kultura, Byznys, Byznys & Management, Marketing & Prodej, Módní tématika, Móda
- Hodnocení
- 4,15 z 5
- Anotace
- This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.