Parametry
Více o knize
This text contains a ten point model for planning and managing successful public relations campaigns. The book stresses the importance of planning and management in ensuring that the practitioner has overall control of the campaign, and in ensuring its overall success. This step-by-step guide covers the areas of: research and analysis; objective setting; identifying publics; defining messages; devising strategy; deciding on and implementing tactics; setting timescales; allocating resources; and undertaking evaluation and strategic review. In addition this book is illustrated with examples and case studies.
Nákup knihy
Public Relations in Practice, Anne Gregory
- Jazyk
- Rok vydání
- 1996
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Public Relations in Practice
- Jazyk
- anglicky
- Autoři
- Anne Gregory
- Vydavatel
- Kogan Page
- Vydavatel
- 1996
- Vazba
- měkká
- ISBN10
- 0749418559
- ISBN13
- 9780749418557
- Anotace
- This text contains a ten point model for planning and managing successful public relations campaigns. The book stresses the importance of planning and management in ensuring that the practitioner has overall control of the campaign, and in ensuring its overall success. This step-by-step guide covers the areas of: research and analysis; objective setting; identifying publics; defining messages; devising strategy; deciding on and implementing tactics; setting timescales; allocating resources; and undertaking evaluation and strategic review. In addition this book is illustrated with examples and case studies.