Miláček čtenářů je právě vyprodaný
Více o knize
This text provides an introduction to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. Areas covered include market analysis and target marketing, pricing strategy and marketing in modern global economy.
Nákup knihy
Marketing, Kolektiv autorů
- Jazyk
- Rok vydání
- 1995
- product-detail.submit-box.info.binding
- (pevná)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Marketing
- Jazyk
- anglicky
- Autoři
- Kolektiv autorů
- Vydavatel
- McGraw-Hill
- Rok vydání
- 1995
- Vazba
- pevná
- Počet stran
- 896
- ISBN10
- 0070068798
- ISBN13
- 9780070068797
- Série
- Anotace
- This text provides an introduction to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. Areas covered include market analysis and target marketing, pricing strategy and marketing in modern global economy.