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In this textbook for business majors, Cullen (Washington State U.) covers foundations of the subject, strategy, organizational structure and design choices, e-commerce and small businesses, human resource management systems, and international comparisons of management strategies and organization designs. The second edition includes a chapter on multinational e-commerce, the addition of Internet activities to the end of every chapter, the inclusion of diverse examples from all regions of the world, and updated research information, examples and statistics. c. Book News Inc.
Nákup knihy
Multinational Management. A Strategic Aproach, John Brooks Cullen
- Jazyk
- Rok vydání
- 2002
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- (pevná)
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Navrhnout úpravu
- Titul
- Multinational Management. A Strategic Aproach
- Jazyk
- anglicky
- Autoři
- John Brooks Cullen
- Vydavatel
- South Western Educational Publishing
- Rok vydání
- 2002
- Vazba
- pevná
- ISBN10
- 0324055692
- ISBN13
- 9780324055696
- Kategorie
- Ostatní učebnice
- Anotace
- In this textbook for business majors, Cullen (Washington State U.) covers foundations of the subject, strategy, organizational structure and design choices, e-commerce and small businesses, human resource management systems, and international comparisons of management strategies and organization designs. The second edition includes a chapter on multinational e-commerce, the addition of Internet activities to the end of every chapter, the inclusion of diverse examples from all regions of the world, and updated research information, examples and statistics. c. Book News Inc.