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By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.
Vydání
Nákup knihy
Consumer Behavior, John C. Mowen
- Jazyk
- Rok vydání
- 1990
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- (pevná),
- Stav knihy
- Dobrá
- Cena
- 59 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Consumer Behavior
- Podtitul
- Second Edition
- Jazyk
- anglicky
- Autoři
- John C. Mowen
- Vydavatel
- Collier Macmillan
- Rok vydání
- 1990
- Vazba
- pevná
- Počet stran
- 814
- ISBN10
- 0023846011
- ISBN13
- 9780023846014
- Série
- Anotace
- By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.