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Business model management
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In corporate practice, business models are of high importance and use - for example for strategic analysis of competition and success. In recent years the topic has become increasingly important within the research area. The book gives a comprehensive overview of the state of the art. Moreover, it discusses management tools and successful case studies of business model management.
Nákup knihy
Business model management, Bernd W. Wirtz
- Jazyk
- Rok vydání
- 2011
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Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Business model management
- Jazyk
- anglicky
- Autoři
- Bernd W. Wirtz
- Vydavatel
- Gabler
- Rok vydání
- 2011
- ISBN10
- 3834927929
- ISBN13
- 9783834927927
- Kategorie
- Podnikání a ekonomie
- Anotace
- In corporate practice, business models are of high importance and use - for example for strategic analysis of competition and success. In recent years the topic has become increasingly important within the research area. The book gives a comprehensive overview of the state of the art. Moreover, it discusses management tools and successful case studies of business model management.