Vyprodáno
Více o knize
Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
Nákup knihy
Copywriting, J. Jonathan Gabay
- Jazyk
- Rok vydání
- 2003
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- (měkká)
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Doručení
Platební metody
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- Titul
- Copywriting
- Jazyk
- anglicky
- Autoři
- J. Jonathan Gabay
- Vydavatel
- Hodder Education
- Rok vydání
- 2003
- Vazba
- měkká
- Počet stran
- 336
- ISBN10
- 0340867280
- ISBN13
- 9780340867280
- Série
- Štítky
- Psaní
- Hodnocení
- 3,35 z 5
- Anotace
- Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.