Helena Rubinstein

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Written in French, this is the compelling biography of a remarkable young Jewish girl from Crakow who conquered the elite societies of London, Paris and New York after developing her beauty creams while working for her uncle in Australia. Helena was both intelligent & clever, politically adept, determined to succeed in making a science behind beauty. She was the first person to harness the marketing power of celebrities, the one who have us tubes of mascara with a brush, sunscreen…and many other things we today take for granted. Her heritage lives on, now marketed by L’Oreal. The book is the result of extensive research that results in it being not just a chronicle of an amazing rise to incredible wealth and to the foundations of the science of beauty - it is an insight into Pre and Post-War society of Paris: London & New York. Here we can meet the artists, thinkers, heads of great commercial ventures in all three great centres of wealth and the arts. A great read and a great tribute.