Vyprodáno
Parametry
- 760 stránek
- 27 hodin čtení
Více o knize
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
Nákup knihy
Global Marketing, Svend Hollensen
- Jazyk
- Rok vydání
- 2004
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Global Marketing
- Podtitul
- A Decision-oriented Approach
- Jazyk
- anglicky
- Autoři
- Svend Hollensen
- Vydavatel
- Prentice Hall
- Rok vydání
- 2004
- Vazba
- měkká
- Počet stran
- 760
- ISBN10
- 0273678396
- ISBN13
- 9780273678397
- Série
- Hodnocení
- 3,4 z 5
- Anotace
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field