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Více o knize
This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
Nákup knihy
Advertising Copywriting, Philip Ward Burton
- Jazyk
- Rok vydání
- 1978
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- (pevná)
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Doručení
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- Titul
- Advertising Copywriting
- Jazyk
- anglicky
- Autoři
- Philip Ward Burton
- Vydavatel
- Grid Pub
- Rok vydání
- 1978
- Vazba
- pevná
- Počet stran
- 306
- ISBN10
- 0882441590
- ISBN13
- 9780882441597
- Série
- Štítky
- Beletrie, Světová literatura, Marketing a PR
- Anotace
- This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.