Sexy Little Numbers

Více o knize

This book is about how to: identify the most valuable customers; effectively allocate marketing resources; understand what a person will do when they visit your website; predict which products or services customers will want in the future; determine which customers are about to leave you and understand how to retain them; optimize your online presence for maximum return from each search query. It was written by Dimitri Maex, managing director of OgilvyOne, and Paul Brown, a well-known journalist and co-author of the bestseller "Customers for Life." They will teach you how to extract the most from every situation. Key features of the book: This is the first of its kind to explain how to turn your existing data into practically applicable strategies. Another feature is the clear, accessible writing style of the authors. You will be surprised at how quickly you can understand and utilize your own numbers to drive growth and revenue—all without additional costs. Who this book is for: This book is a must-read for marketing professionals, small business owners, marketers, and finance professionals.