Paul B. Brown Knihy

Jak udělat z náhodného klienta stálého zákazníka.

Sewell first revealed the secret of getting customers to return again and again in the original "Customers for Life." A lively, down-to-earth narrative, it became a bestseller. Building on that solid foundation, this expanded edition features five new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years

A successful entrepreneur offers a straightforward approach for treating customers with the respect that keeps them coming back.

"The Map of Innovation is O'Connor's step-by-step approach to devising lucrative new products and services and bringing them to market, through a process that has proven itself time and again in many different industries." "Too often, people trying to innovate focus on things that don't matter or waste their time trying to find answers to questions that can't be answered. O'Connor shows why the map of innovation centers on getting right the five make-or-break fundamentals: creating a large number of viable ideas ; picking the right idea to pursue; creating a highly focused strategy to bring the idea to market; getting the money to fund the strategy; and hiring the best people."--Jacket.

Jim Miller is famous for giving not just good service but legendary service. This is one of the reasons his company's sales have gone from $50,000 to $150,000,000 in twenty-five years. As founder and CEO of Miller Business Systems, he has built a reputation for being willing and able to do anything for his customers. But he is not just He knows how to motivate his employees, and his upbeat, deeply personal approach to business is detailed in The Corporate Coach. Developed over twenty-five years of experience, Miller likens managing a company to coaching a team by joining customers and employees in a common cause. He believes in empowering people at every level of a company, in giving opportunities to develop, improve, and be creative, rather than languishing on the bench. Filled with anecdotes, specific "do this/don't do that" advice, and, above all, an attitude that is refreshing and inspiring, The Corporate Coach is essential reading for anyone who serves or manages people.