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Více o knize
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Nákup knihy
Customer Relationship Management, Francis Buttle
- Jazyk
- Rok vydání
- 2009
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Customer Relationship Management
- Jazyk
- anglicky
- Autoři
- Francis Buttle
- Vydavatel
- Routledge
- Rok vydání
- 2009
- Vazba
- měkká
- Počet stran
- 500
- ISBN10
- 1856175227
- ISBN13
- 9781856175227
- Série
- Hodnocení
- 4,05 z 5
- Anotace
- This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.