Parametry
- 328 stránek
- 12 hodin čtení
Více o knize
The book challenges conventional beliefs about strategic success, arguing that fierce competition leads to a "red ocean" of bloody rivalry, while sustainable success is achieved by exploring "blue oceans"—new markets with significant growth potential. Drawing on over 150 strategic analyses spanning more than a century and 50 industries, it offers a systematic approach to making the competition irrelevant. The authors present a revolutionary framework for strategic thinking, demonstrating how to unlock new markets where competition is not a factor. This influential work is highly recommended by numerous leaders as essential reading for managers and business students alike.
Nákup knihy
Blue Ocean Strategy. 블루오션전략, Renée Mauborgne, W. Chan Kim
- Jazyk
- Rok vydání
- 2005
- product-detail.submit-box.info.binding
- (pevná)
Doručení
Platební metody
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- Titul
- Blue Ocean Strategy. 블루오션전략
- Jazyk
- anglicky, korejsky
- Autoři
- Renée Mauborgne, W. Chan Kim
- Vydavatel
- Kyobo Mun'go
- Rok vydání
- 2005
- Vazba
- pevná
- Počet stran
- 328
- ISBN10
- 8970856579
- ISBN13
- 9788970856575
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Seberozvoj, Management & HR, Vůdcovství, Podnikání, Strategie
- První vydání
- 2005
- Původní název
- Blue Ocean Strategy
- Hodnocení
- 4 z 5
- Anotace
- The book challenges conventional beliefs about strategic success, arguing that fierce competition leads to a "red ocean" of bloody rivalry, while sustainable success is achieved by exploring "blue oceans"—new markets with significant growth potential. Drawing on over 150 strategic analyses spanning more than a century and 50 industries, it offers a systematic approach to making the competition irrelevant. The authors present a revolutionary framework for strategic thinking, demonstrating how to unlock new markets where competition is not a factor. This influential work is highly recommended by numerous leaders as essential reading for managers and business students alike.