Vyprodáno
Více o knize
The fifth edition of "Marketing Channels" focuses primarily on how to design, develop, and maintain effective relationships among channel members so that sustainable competitive advantages can be achieved for their respective firms, both individually and collectively.
Nákup knihy
Marketing Channels, Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adel I. El-Ansary
- Jazyk
- Rok vydání
- 2008
- Vazba
- (měkká)
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- Titul
- Marketing Channels
- Podtitul
- International Edition
- Jazyk
- anglicky
- Vydavatel
- Pearson Education Limited
- Rok vydání
- 2008
- Vazba
- měkká
- Počet stran
- 555
- ISBN10
- 0131275550
- ISBN13
- 9780131275553
- Série
- Štítky
- Byznys
- Hodnocení
- 3,9 z 5
- Anotace
- The fifth edition of "Marketing Channels" focuses primarily on how to design, develop, and maintain effective relationships among channel members so that sustainable competitive advantages can be achieved for their respective firms, both individually and collectively.