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Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
Nákup knihy
Strategic Marketing for Nonprofit Organizations, Philip Kotler, Alan R. Andreasen
- Jazyk
- Rok vydání
- 1996
- Vazba
- (pevná)
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- Titul
- Strategic Marketing for Nonprofit Organizations
- Jazyk
- anglicky
- Autoři
- Philip Kotler, Alan R. Andreasen
- Vydavatel
- Prentice Hall
- Rok vydání
- 1996
- Vazba
- pevná
- ISBN10
- 0132325470
- ISBN13
- 9780132325479
- Série
- Štítky
- Byznys, Škola, Vůdcovství, Postgraduální studium
- Hodnocení
- 3,75 z 5
- Anotace
- Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.