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Více o knize
This revised edition includes information on examples of public relations campaigns and corporate identity campaigns and logos and updated material on media, publishing, production and printing technologies, including DTP, e-mail and the Internet. and expands the material on ethics, sponsorship, PR in developing countries and PR for export.
Nákup knihy
Public Relations (M & E Handbook), Frank Jefkins , Daniel Yadin
- Jazyk
- Rok vydání
- 1998
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Public Relations (M & E Handbook)
- Jazyk
- anglicky
- Autoři
- Frank Jefkins , Daniel Yadin
- Vydavatel
- Financial Times Management
- Rok vydání
- 1998
- Vazba
- měkká
- Počet stran
- 352
- ISBN10
- 071211713X
- ISBN13
- 9780712117135
- Série
- Hodnocení
- 5 z 5
- Anotace
- This revised edition includes information on examples of public relations campaigns and corporate identity campaigns and logos and updated material on media, publishing, production and printing technologies, including DTP, e-mail and the Internet. and expands the material on ethics, sponsorship, PR in developing countries and PR for export.