Více o knize
This flexible text and casebook is research/theory based. It cites the theoretical foundations of sales management and aims to appeal to a variety of teaching approaches. Topics discussed include formulation of a strategic sales programme, organizing the sales force, and demand estimation.
Nákup knihy
Sales force management, Gilbert A. Churchill
- Jazyk
- Rok vydání
- 2000
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
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