This flexible text and casebook is research/theory based. It cites the theoretical foundations of sales management and aims to appeal to a variety of teaching approaches. Topics discussed include formulation of a strategic sales programme, organizing the sales force, and demand estimation.
Presents coverage of both the qualitative and quantitative aspects of marketing research.
>This classic country house mystery, first published in 1933, contrasts the splendours and frivolities of the English upper classes with the sombre overhang of the First World War and the irresistible complications of deadly familial relationships - with just the right amount of international intrigue thrown in. >This edition also includes the rare Anthony Gilbert short stories "Horseshoes for Luck" and "The Cockroach and the Tortoise" and an introduction by Martin Edwards.
Presents coverage of both the qualitative and quantitative aspects of marketing research.