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Parametry
- 704 stránek
- 25 hodin čtení
Více o knize
Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.
Nákup knihy
Marketing, J. Paul Peter, Gilbert A. Churchill
- Jazyk
- Rok vydání
- 1995
- Vazba
- (pevná)
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Doručení
Platební metody
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- Titul
- Marketing
- Podtitul
- Creating Value for Customers
- Jazyk
- anglicky
- Vydavatel
- Richard d Irwin
- Rok vydání
- 1995
- Vazba
- pevná
- Počet stran
- 704
- ISBN10
- 0256125392
- ISBN13
- 9780256125399
- Série
- Štítky
- Anotace
- Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.