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Více o knize
The book explores the creation of a Customer Experience Model (CXM) aimed at helping companies define effective marketing strategies that enhance customer experiences. It emphasizes the importance of crafting a competitive edge through a structured and practical approach to client experience development, which is essential for sustained business growth.
Nákup knihy
The Customer Experience Model, Adyl Aliekperov
- Jazyk
- Rok vydání
- 2020
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- (pevná)
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