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Parametry
- 110 stránek
- 4 hodiny čtení
Více o knize
The book explores the creation of a Customer Experience Model (CXM) aimed at helping companies define effective marketing strategies that enhance customer experiences. It emphasizes the importance of crafting a competitive edge through a structured and practical approach to client experience development, which is essential for sustained business growth.
Nákup knihy
The Customer Experience Model, Adyl Aliekperov
- Jazyk
- Rok vydání
- 2020
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Doručení
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- Titul
- The Customer Experience Model
- Jazyk
- anglicky
- Autoři
- Adyl Aliekperov
- Vydavatel
- Routledge
- Rok vydání
- 2020
- Vazba
- pevná
- Počet stran
- 110
- ISBN13
- 9780367478254
- Série
- Anotace
- The book explores the creation of a Customer Experience Model (CXM) aimed at helping companies define effective marketing strategies that enhance customer experiences. It emphasizes the importance of crafting a competitive edge through a structured and practical approach to client experience development, which is essential for sustained business growth.