Více o knize
Get what you want without compromising who you are: the new rules of persuasion to influence others for good. We're often told that being too nice hinders success, leading to advice like "Play the game!" or "Toughen up!" But we don't have to sacrifice our values to be heard. We can be persuasive and successful without alienating ourselves or others. Influence is a science, and renowned Yale professor Zoe Chance will guide you in mastering it. Drawing on the latest behavioral research and compelling real-life stories, she shares insights from her popular Yale MBA course. Chance explores what influence is and how we are persuaded, presenting powerful skills to help you master persuasion. Techniques include the Magic Question, Powerful Listening, the What Would It Take Question, and Building Support. She emphasizes using influence for positive impact while also equipping you to defend against manipulative tactics from unscrupulous individuals or institutions. This bold and entertaining guide is a call to action for those who wish to practice influence ethically, fostering a brighter, more positive future without resorting to manipulation or corruption.
Nákup knihy
Influence is Your Superpower, Zoe Chance
- Jazyk
- Rok vydání
- 2023
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- (měkká)
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