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Focusing on representation and inclusivity, the book guides marketers through integrating these principles into every phase of the marketing process. It emphasizes the importance of creating initiatives that resonate with customers while authentically reflecting a brand's values, ultimately fostering deeper connections and enhancing brand loyalty.
Nákup knihy
Inclusive Marketing, Jerry Daykin
- Jazyk
- Rok vydání
- 2022
- Vazba
- (pevná)
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- Titul
- Inclusive Marketing
- Podtitul
- Why Representation Matters to Your Customers and Your Brand
- Jazyk
- anglicky
- Autoři
- Jerry Daykin
- Vydavatel
- Kogan Page
- Rok vydání
- 2022
- Vazba
- pevná
- Počet stran
- 264
- ISBN13
- 9781398607354
- Série
- Kategorie
- Štítky
- Byznys
- Hodnocení
- 5 z 5
- Anotace
- Focusing on representation and inclusivity, the book guides marketers through integrating these principles into every phase of the marketing process. It emphasizes the importance of creating initiatives that resonate with customers while authentically reflecting a brand's values, ultimately fostering deeper connections and enhancing brand loyalty.